Campaign: Staples "Make More Happen"

Concept:
*Launch Year: Ongoing*

"Make More Happen" is a campaign by Staples, a well-known office supplies and business solutions brand. Launched as an ongoing initiative, this campaign embodies the idea that Staples provides the tools, products, and services that enable businesses and individuals to achieve more, be productive, and make things happen. It positions Staples as a partner in success.

Key Details:

1. Productivity and Efficiency:
- The core concept of the campaign is to emphasize Staples' role in enhancing productivity and efficiency. It suggests that using Staples products and services can help individuals and businesses get more done.

2. Business Solutions:
- Staples offers a range of business solutions beyond office supplies, including technology, print services, and workspace solutions. The campaign did highlight these offerings as tools for success.

3. Convenience:
- "Make More Happen" did emphasize the convenience of shopping at Staples, whether it's in-store or online, making it easy for customers to access the resources they need.

4. Customization:
- Staples did promote the ability to customize office solutions to meet the specific needs of businesses, from small startups to large corporations.

5. Sustainability:
- The campaign did touch on Staples' commitment to sustainability and responsible business practices, aligning with the broader theme of making a positive impact.

6. Work-Life Balance:
- Staples' products and services did be linked to achieving a better work-life balance, making it possible for individuals to manage their professional and personal lives more effectively.

7. Community Engagement:
- Staples did engage with communities through initiatives or programs that reflect the "Make More Happen" spirit, supporting local businesses and education.

8. Inspiration and Motivation:
- The campaign did inspire and motivate individuals and businesses by showcasing success stories and sharing insights on how to be more productive and efficient.

In summary, Staples' "Make More Happen" campaign, an ongoing initiative, positions the brand as a partner in success, offering the tools, products, and services that help individuals and businesses achieve more and make things happen. It emphasizes productivity, convenience, customization, and sustainability while aiming to inspire and engage with communities. Staples aims to be a resource for individuals and businesses striving to accomplish their goals and be more productive in their endeavors.